About Us

This is just a short excerpt for the about page.

Dear Reader,

B.BIAS is a student’s association in Bocconi University, created in October 2016, to promote discussions on Behavioural Economics. We provide a free and open space for members to share their views, express opinions and have debates. One of our main activities is having regular discussions on the latest research in various fields of BE. The topics covered are vast and varied, since Behavioural Economics is now almost omnipresent. We categorise meetings by theme (e.g.: Development Economics, Public Policy, Finance, Marketing, etc.) and analyse papers that use behavioural insights in these areas.

Apart from this, we also try to have regular “guest lectures” by both Bocconi Professors (for members only) as well as external speakers (usually open to the entire Bocconi community).

We also try to move beyond theoretical discussions, by trying to design and possibly implement “nudges” for various issues we face around us.

This blog is an attempt to not only showcase the work we do, but also provide interesting news and content on Behavioural Insights to fellow BE enthusiasts.  We hope you will enjoy it!




Martina Barjaková

The experimental baker and level-A Latin dancer; the ultimate behavioural buff! Back when she was in college, her father introduced her to Dan Ariely’s book Predictably Irrational and since then, she hasn’t looked back. She’s taken almost every BE or psychology related course Bocconi has to offer.
Public Policy is what interests her the most, especially issues regarding to lifestyle and health-related behaviours.



Giovanna Mazzeo Ortolani

Vice President
A technologically-gifted budding masterchef who dabbles in photography in her free time. The one who takes care of everyone.
The assumptions of homo-economicus in micro101 weren’t quite convincing to her, so she started to explore the deep dark waters of BE and has been hooked ever since. She worked with professors to study decision making processes during her undergrad and ultimately incorporated BE into her bachelor thesis as well. Her interests now lie in how Behavioural Insights can improve Public Policy as well as savings decisions at the individual level.



Smriti Ganapathi

Book lover, soul searcher, belly dancer, wannabe makeup artist. Her hobbies include introspecting and overthinking.
She loves analysing the way people think and why they do what they do. Her research interests lie in the use of behavioural economics to solve problems caused by poverty as well as in shaping legal and social norms. She had always been fascinated with both the intuition of Psychology and mathematical rigour of Economics. So when she discovered BE, she knew she’d met her soulmate!