Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.
Check out our latest work!
Ethical boundaries: to what extent should manipulation be allowed?
Have you ever used manipulation to your advantage or felt manipulated in a situation? Do you believe it’s based on ethical principles? Would your opinion change if you looked at it as a strategic way to influence someone – whether it’s in a professional work environment or in a political setting – rather than a…
Five-Finger Discount: Making (Behavioural) Sense out of Shoplifting
It all happens within minutes: a quick glance, a racing heart, quietly pocketing an item and walking out of a store. If you aren’t familiar with it already, shoplifting is a form of petty crime which involves taking merchandise from a store without paying for it, typically by concealing it in a personal bag, clothes,…
Recognition Without Power: The Nations We Overlook
You can drive for hours across northern Scandinavia and see nothing but forests, rivers, and open sky. The roads are smooth, the towns are quiet, the prosperity seems effortless. Nothing appears to be missing. That is the point. Somewhere beyond the road, reindeer herds move across land that has been used for centuries. Not owned,…
Understanding the Effect of Financial Scarcity on Decision-Making: A Shift Toward Immediate Needs
Even though the dynamics of economic power in the world keep shifting, world income and wealth inequality increase in a gradual manner, causing not only a decrease in the wealth and income of the bottom 50% of people globally but also resulting in a higher number of people living in poverty. As of 2024, almost…
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