Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.
Check out our latest work!
Five-Finger Discount: Making (Behavioural) Sense out of Shoplifting
It all happens within minutes: a quick glance, a racing heart, quietly pocketing an item and walking out of a store. If you aren’t familiar with it already, shoplifting is a form of petty crime which involves taking merchandise from a store without paying for it, typically by concealing it in a personal bag, clothes,…
Recognition Without Power: The Nations We Overlook
You can drive for hours across northern Scandinavia and see nothing but forests, rivers, and open sky. The roads are smooth, the towns are quiet, the prosperity seems effortless. Nothing appears to be missing. That is the point. Somewhere beyond the road, reindeer herds move across land that has been used for centuries. Not owned,…
Understanding the Effect of Financial Scarcity on Decision-Making: A Shift Toward Immediate Needs
Even though the dynamics of economic power in the world keep shifting, world income and wealth inequality increase in a gradual manner, causing not only a decrease in the wealth and income of the bottom 50% of people globally but also resulting in a higher number of people living in poverty. As of 2024, almost…
Show me who I am, and I’ll become what you show: Does the TikTok FYP truly reflect the user’s identity?
The moment you open TikTok, your For You feed comes alive. Powered by its recommendation system, it delivers content that almost perfectly matches your interests. That’s the magic of this type of platform: there is no one ‘For You’ page, while different people might come across some of the same standout videos, each person’s feed…
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