Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.
Check out our latest work!
Recognition Without Power: The Nations We Overlook
You can drive for hours across northern Scandinavia and see nothing but forests, rivers, and open sky. The roads are smooth, the towns are quiet, the prosperity seems effortless. Nothing appears to be missing. That is the point. Somewhere beyond the road, reindeer herds move across land that has been used for centuries. Not owned,…
Understanding the Effect of Financial Scarcity on Decision-Making: A Shift Toward Immediate Needs
Even though the dynamics of economic power in the world keep shifting, world income and wealth inequality increase in a gradual manner, causing not only a decrease in the wealth and income of the bottom 50% of people globally but also resulting in a higher number of people living in poverty. As of 2024, almost…
Show me who I am, and I’ll become what you show: Does the TikTok FYP truly reflect the user’s identity?
The moment you open TikTok, your For You feed comes alive. Powered by its recommendation system, it delivers content that almost perfectly matches your interests. That’s the magic of this type of platform: there is no one ‘For You’ page, while different people might come across some of the same standout videos, each person’s feed…
Redefining Productivity —When and How Less Is More
If a stranger were to ask you today how productive your day was, what would come to mind first? For the majority of us, it’s how many things we have managed to do in the limited hours of the day. We, as a society, have agreed to this particular definition of productivity, and not often…
B.BIAS 