Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.
Check out our latest work!
BEING A CHEAPSKATE: IS IT JUST AN OBSESSION OR A PROFITABLE MINDSET?
Intertemporal choice is one of the foundational models in economic theory. It sets the human lifetime in just two periods – today and tomorrow – to evaluate how people make choices over time. Generally, an individual can prefer to save money today and spend more tomorrow, or borrow today and spend less tomorrow. Quite often,…
The Sausage That Started a War
History is full of grand causes for conflict: rival empires, contested borders, the clash of civilizations. And then there’s Zurich in the 16th century, where Catholics and Protestants found themselves squaring off over… a sausage. Yes, a plump, greasy, perfectly ordinary wurst managed to become the spark for sectarian strife. If it sounds ridiculous, that’s…
The Crime We Don’t See
We’re the good guys. That’s what we’ve always told ourselves. During fascism, “we weren’t like the Germans.” When it comes to the mafia, “we’re not like the Sicilians.” The myth of the good Italian has followed us for nearly a century. But every myth has its cost. Today, while the mafia evolves, infiltrates, and thrives,…
The power of words: How does framing affect our decisions?
Imagine two ice cream labels: “90% Fat-free” and “Contains 10% fat”. Same product;same message. Still, the first somehow feels healthier than the second. This effect is known as framing -a psychological mechanism through which information presentation shapes the audience’s interpretation and judgment. Framing means selecting and emphasizing specific information elements while omitting others, thereby increasing…
B.BIAS 