“The reason why I’m so passionate about behavioral science and why I got into this area in the first place is because it represents a massive opportunity for us to have a positive impact on the world”.
Category: Meet the Experts
In a world where our lives are becoming increasingly connected, understanding humans is key to navigating the chaos. Behavioral science is a discipline that helps us decipher the complexity of the mind and the ways in which we relate to each other. In our new series of interviews, we meet with experts in different fields where behavioral science is applied in hopes of uncovering greater truths about the interconnectedness of our lives.
For the second interview of the initiative “Meet the Experts” we talked with Paulius Yamin, a behavioural scientist with a background in cultural and anthropological studies who researches the possibility of achieving behavioural change by intervening on social norms. He is currently the Managing Director of the Center for Social Norms and Behavioural Dynamics at the […]
The Emotional Influence on Marketing The first guest of our series is Gaia Guarino, a professional neuromarketer with a dynamic personality and a contagious spirit for life. Neuromarketing is an approach to marketing that implements the latest brain reading technology in order to gain greater clarity on why people make the consumption choices they do. However, our conversation with Gaia showed us […]
B.BIAS 