Categories
Our Work

BEING A CHEAPSKATE: IS IT JUST AN OBSESSION OR A PROFITABLE MINDSET? 

Intertemporal choice is one of the foundational models in economic theory. It sets the human lifetime in just two periods – today and tomorrow – to evaluate how people make choices over time. Generally, an individual can prefer to save money today and spend more tomorrow, or borrow today and spend less tomorrow. Quite often, […]

Categories
Our Work

How Does Behavioural Economics Work In The Lunchroom?

Even though most people have heard of the Nudge Theory at least once, it is not so common to come across a real life application of this principle. Nudge Theory, developed by Richard Thaler and Cass Sunstein, is a behavioral economics concept that suggests subtle changes in how choices are presented can significantly influence people’s […]