The moment you open TikTok, your For You feed comes alive. Powered by its recommendation system, it delivers content that almost perfectly matches your interests. That’s the magic of this type of platform: there is no one ‘For You’ page, while different people might come across some of the same standout videos, each person’s feed […]
Author: Giellana Atienza
Imagine two ice cream labels: “90% Fat-free” and “Contains 10% fat”. Same product;same message. Still, the first somehow feels healthier than the second. This effect is known as framing -a psychological mechanism through which information presentation shapes the audience’s interpretation and judgment. Framing means selecting and emphasizing specific information elements while omitting others, thereby increasing […]
Why are we not able look away from real life tragedies? What makes true crime so addictive? In this article, I will try to explain why this genre seduces us by exploiting a combination of fear and fascination. The public’s fascination with true crime is not something new, it has deep historical roots, evolving alongside […]