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This article will not change your mind

Imagine you are presented with four cards that have a number on one side and a letter on the other (as in Figure 1). You are also provided with a rule: if a card shows a vowel on one face, then its opposite face shows an even number. Which card(s) would you turn to check […]

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“Nothing is certain except for death and taxes”

One of the greatest headaches of tax authorities is simply to get people to pay their taxes, preferably on time. People tend to view taxes as a punishment, instead of them funding public services. Benjamin Franklin is credited to have said “Nothing is certain except for death and taxes”, yet some still try to avoid […]

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Your BE guide to Online Dating

In the 21st century, the chances of encountering fairy-tale romances are rare. That cute guy or girl you locked eyes with at the bar the other day fades into a distant memory as we become less likely to initiate contact with strangers. This attitude can be explained through understanding the conduct of the conscious brain. […]

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How behavioural economics matters in dealing with gender discrimination

Talking about gender discrimination in 2019, an era where it looks like women are treated the same as men, may seem unneeded. But how many of us are actually completely gender neutral, especially when it comes to topics like career and family? I’ve recently taken an “Implicit Association Test” (IAT) on this topic and it […]

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Green Nudging: a gentle push towards a sustainable environment

On 2nd May 2019, together with the Green Light for Business association, BBias held the event called “Green Nudging: a gentle push towards a sustainable environment”. As it was many times remarked during the event, occasions like this one are very important to deepen concepts that we might not be familiar with and to raise […]

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Nudging art lovers to contribute to the cultural economy

By Giovanna Mazzeo Ortolani Recent events around the world show the potential damages to non-profit organizations or public institutions which face revenue uncertainties, usually due to funding cuts during economic slowdowns. At the beginning of September, a fire burned down Brazil’s National Museum in Rio de Janeiro, a 200-year-old institution whose collection used to contain, […]

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Do not bite off more than you can chew

By Martina Barjaková Have you ever been on holidays in a 4- or 5-star hotel, with an all inclusive buffet? Do you remember the huge variety (and amounts) of food served there? It was probably very hard to choose from. So it may have happened that you wanted to try a bit of so many […]

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We need to drink more! …Water

By Martina Barjaková Summer has officially started in the northern hemisphere and with it, the eternal problem of people not drinking enough water has become urgent to solve once again. We all know drinking water is important for our bodies. And yet, we often fail to drink enough of it. Not because we do not […]

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Summer holidays are coming (but not for all of us)

By Francesco Amighetti and Beatrice Del Frate   June has come and, for the majority of college and university students, this means free time that can be spent with families and friends, while being on holidays without studying. Nevertheless, some of them who failed or postponed exams may be worried about their upcoming outcomes, while others […]

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I want to save the planet…tomorrow!

By Francesco Amighetti and Beatrice Del Frate The problem of climate change is one of the richest and most complex issues to hit communication channels nowadays: news regarding global warming, overpopulation, melting of glaciers, greenhouse effect, protection of endangered species, desertification, pollution in all its forms are heard on TV, newspapers, and social media on […]