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Business World

Failing to fail: behavioral insights behind startup failure

How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses.  A well-known statistic is that 9 out of […]

Categories
Business World

What we could get wrong about motivating people

Imagine you are a leader of the group, a CEO of a well-known firm. Your job is to guide people to achieve something together. As a businessman first thing that pops into your head, in order to make people work harder, is the simplest way: I should pay them more. If I want a group […]