Even though most people have heard of the Nudge Theory at least once, it is not so common to come across a real life application of this principle. Nudge Theory, developed by Richard Thaler and Cass Sunstein, is a behavioral economics concept that suggests subtle changes in how choices are presented can significantly influence people’s […]
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Do not bite off more than you can chew
By Martina Barjaková Have you ever been on holidays in a 4- or 5-star hotel, with an all inclusive buffet? Do you remember the huge variety (and amounts) of food served there? It was probably very hard to choose from. So it may have happened that you wanted to try a bit of so many […]
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I want to save the planet…tomorrow!
By Francesco Amighetti and Beatrice Del Frate The problem of climate change is one of the richest and most complex issues to hit communication channels nowadays: news regarding global warming, overpopulation, melting of glaciers, greenhouse effect, protection of endangered species, desertification, pollution in all its forms are heard on TV, newspapers, and social media on […]
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Espresso…What else?
Just start with few questions for coffee-addicted people: how many coffees do you take per day and how much sugar do you usually consume per coffee? We all know that the world divides into two types of people: those who like their coffee natural, and those who like it sweet (sometimes very sweet). If you […]
Carrots or French fries? Fruit salad or a chocolate bar? These are the dilemmas that children face when choosing their meals in school lunchrooms. From convincing them that veggies will give them superpowers to ominous threats of what will happen to their bodies if they don’t eat healthy, there are few options left unexplored on how […]
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