By Francesco Amighetti and Beatrice Del Frate The core principle that is at the heart of the nudge theory is that “change comes not from the inside, but the outside”, as clearly expressed by Dan Ariely – professor of psychology and behavioral economics and director of the Center for Advanced Hindsight at Duke University. For […]
By Beatrice Del Frate and Francesco Amighetti Christmas holidays represent a good moment to spend time with family and friends and to escape from routine. After majestic meals and never-ending celebrations, the onset of the new year is always accompanied by a list of desires, very likely the ones we had the previous year. Probably […]
Just start with few questions for coffee-addicted people: how many coffees do you take per day and how much sugar do you usually consume per coffee? We all know that the world divides into two types of people: those who like their coffee natural, and those who like it sweet (sometimes very sweet). If you […]
In the article “Nudges for a healthy lifestyle – Part I”, we talked about the nudges created by governments around the world related to improving people´s lifestyles. If you wonder why governments care about lifestyles of their citizens, the reason is mainly money. Unhealthy diet, frequent consumption of addictive substances (mainly alcohol or tobacco), and lack […]
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