“The reason why I’m so passionate about behavioral science and why I got into this area in the first place is because it represents a massive opportunity for us to have a positive impact on the world”.
Author: andreagraziano
Flow is “the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it”.
Prospect Theory highlights the fundamental role of the Endowment Effect in trading goods: the value people give to certain goods is highly influenced by their initial endowment (reference point).
B.BIAS 