“The reason why I’m so passionate about behavioral science and why I got into this area in the first place is because it represents a massive opportunity for us to have a positive impact on the world”.
Tag: behavioralscience
Evidence from the fields of behavioral economics and neuroeconomics shows that many cognitive biases influence people’s minds when they have to make choices. These unconscious but universally spread processes shape our brains and make us “Predictably Irrational” (as behavioral scientist Dan Ariely wrote). For this reason, “nudging” can act on our decision-making system and be positively […]
B.BIAS 