Do you trust strangers? Look at the following picture, who would you trust among them? Who would you give the keys to your house for a night to, for example? Or your car? The answer actually doesn’t matter. I don’t even know who these people are, it’s just a random picture that I found on the Internet. The fact that […]
What’s in a language? Does our native language have an impact on our identity, on the way we act? Well, turns out that it does. Every language has its own peculiar set of rules and constructions that allow its speakers to convey information in a way that is meaningful and logical to the other speakers. All those rules, declinations, verbs do not only provide […]
Games are for kids! …. Are they? Games are often undervalued: seen as childish, a waste of time, a way to run away from responsibilities, sometimes. But what if I told you games are powerful tools to improve motivation, learning, engagement, financial choices and even one’s own health? Let me introduce you to gamification, the application of gaming elements, designs and principles in non-game contexts. The applications […]
Nudging is the careful construction of decision-making environments aimed at helping decision makers making wiser choices, possibly at their advantage. The first applications of nudges regarded mainly public policies and programs aimed at a general public, with no particular distinctions between potential users. Tax compliance, energy saving and even increasing men’s aim in public toilets […]
Life is made of decisions: whether about your career path, health insurance, marriage, the next brand of toothpaste you want to try or whatever else, you simply cannot avoid them. What professors Richard H. Thaler and Cass R. Sunstein address in Nudge is the possibility of improving people’s choices by acting on the design of the question. It is just as […]
Thinking, Fast and Slow is the book that every behavioural economics enthusiast should read at least once in their lifetime. The author is nothing less than Daniel Kahneman, the psychologist awarded with the Nobel prize in economics in 2002 for his work on human judgement and decision making under uncertainty, which combines psychological research with […]
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