Life is made of decisions: whether about your career path, health insurance, marriage, the next brand of toothpaste you want to try or whatever else, you simply cannot avoid them. What professors Richard H. Thaler and Cass R. Sunstein address in Nudge is the possibility of improving people’s choices by acting on the design of the question. It is just as […]
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Book Review: Thinking, Fast and Slow
Thinking, Fast and Slow is the book that every behavioural economics enthusiast should read at least once in their lifetime. The author is nothing less than Daniel Kahneman, the psychologist awarded with the Nobel prize in economics in 2002 for his work on human judgement and decision making under uncertainty, which combines psychological research with […]
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