Imagine two ice cream labels: “90% Fat-free” and “Contains 10% fat”. Same product;same message. Still, the first somehow feels healthier than the second. This effect is known as framing -a psychological mechanism through which information presentation shapes the audience’s interpretation and judgment. Framing means selecting and emphasizing specific information elements while omitting others, thereby increasing […]
Author: Giellana Atienza
Why are we not able look away from real life tragedies? What makes true crime so addictive? In this article, I will try to explain why this genre seduces us by exploiting a combination of fear and fascination. The public’s fascination with true crime is not something new, it has deep historical roots, evolving alongside […]