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When our brain decides for us… And without our permission

(Originally published in Slovak at mindworx.net) Most of us probably believe that we are in control of our own decisions. We have our opinions, beliefs and principles, we know what we like and dislike and we always decide in accordance with our preferences. However, this is not entirely true. Our brain reacts to all kinds […]

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Our Work

Nudges for a healthy lifestyle – Part II

In the article “Nudges for a healthy lifestyle – Part I”, we talked about the nudges created by governments around the world related to improving people´s lifestyles. If you wonder why governments care about lifestyles of their citizens, the reason is mainly money. Unhealthy diet, frequent consumption of addictive substances (mainly alcohol or tobacco), and lack […]

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Article Review

A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities

Review of the paper by Michael P. Haines (1996) It is well-known that increased alcohol consumption of young people is a persistent problem and college and university students are no exception. The Northern Illinois University (NIU) came up with a solution that has since spread to other US universities and even high schools. It all […]

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Our Work

Nudges for a healthy lifestyle

Part I – Food related nudges Nowadays, non-communicable diseases (such as cardiovascular diseases, chronic respiratory diseases or diabetes) are a serious problem, killing around 38 million people every year according to WHO. An interesting fact about them is that they are often caused by an unhealthy lifestyle – tobacco and alcohol consumption, unhealthy diet and […]

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Introduction to Behavioural Economics

What is behavioural economics (BE)? After World War II, human rationality became the core hypothesis of neo-classical economics. Even though “rationality” can have different meanings, it is very precisely defined for the economists – an assumption that we all maximise our utility functions. To this end, we take into account all the available information, think […]