Bocconi students contributions to Behavioural Economics

Category: Business World

Big Data for nudging

Nudging is the careful construction of decision-making environments aimed at helping decision makers making wiser choices, possibly at their advantage. The first applications of nudges regarded mainly public policies and programs aimed at a general public, with no particular distinctions between potential users. Tax compliance, energy saving and even increasing men’s aim in public toilets […]

Tags #behaviouraleconomics, #bigdata, #choicearchitecture, #cookies, #digitalage, #duolingo, #hypernudge, #law, #libertarianpaternalism, #Nudge, #nudging, #privacy, #socialmedia, #surveillancecapitalism

Business World

The rise of the gaming industry

Post author By Isha Induchudan
Post date October 2, 2019
No Comments on The rise of the gaming industry

In the classic economic model, the measure of utility is presumed to be the key to understanding agent’s decision-making. However, most factors concerning the study of utility are assumed to be exogenous. The emergence of the field of behavioural economics has sought to challenge that by drawing insights on the endogenous factors that affect that […]

Tags economic thought, gaming, psychology