Defaults are simple, affordable, and cost-efficient solutions which can be introduced in order to elicit the desired behaviour by individuals. They are one of the most intuitive mechanisms implemented in choice architecture, and their use can be applied to a range of different choice-making settings, as they simply leverage on the assumption that individuals are disproportionately more likely to stick to the option presented to them rather than actively switching to an alternative. The […]
B.BIAS 