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Too good to be true?

As behavioral economics becomes the hottest economic theory for firms and policymakers promising easy and cheap fixes, it becomes crucial to remember that it also has its dark side. Over the past decade, behavioral economics has become the whiz kid of economic research. Suddenly, traditional models which relied on unrealistic assumptions were criticized and modernized. […]

Article Review

BE environmentally moral to save the planet

Taking into account economic behavior in the environmental economic political process could change the impact of economic measures