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Predictably Irrational : Implications of Prospect Theory

People are strange. We all make decisions that are difficult to explain, sometimes even baffling. In particular, we make baffling decisions about how we spend. Why do we gamble, knowing that the casino is always in the green? Why do we hardly ever cancel subscriptions, even the ones we don’t use, and when we do, […]

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How Does Behavioural Economics Work In The Lunchroom?

Even though most people have heard of the Nudge Theory at least once, it is not so common to come across a real life application of this principle. Nudge Theory, developed by Richard Thaler and Cass Sunstein, is a behavioral economics concept that suggests subtle changes in how choices are presented can significantly influence people’s […]

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How Inflation Warps the Way We Think About Money 

Lately, every purchase feels a bit heavier than it should. You’re not buying much more than usual,  but your bank balance seems to disappear faster. Maybe you’ve cut back on takeout, or started  hesitating before grabbing your favorite snack, and yet things still don’t add up. That’s the strange  part about inflation: inflation doesn’t just […]