The moment you open TikTok, your For You feed comes alive. Powered by its recommendation system, it delivers content that almost perfectly matches your interests. That’s the magic of this type of platform: there is no one ‘For You’ page, while different people might come across some of the same standout videos, each person’s feed […]
Tag: social media
If you use any social media, you have probably noticed how different and unique your feed is from the one of your friends. The same is true for your Amazon recommendations, Netflix suggestions, Google News homepage, and so on. In the last years, almost every online company has adopted increasingly sophisticated algorithms that analyze users’ […]
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