Imagine two ice cream labels: “90% Fat-free” and “Contains 10% fat”. Same product;same message. Still, the first somehow feels healthier than the second. This effect is known as framing -a psychological mechanism through which information presentation shapes the audience’s interpretation and judgment. Framing means selecting and emphasizing specific information elements while omitting others, thereby increasing […]
Category: Everyday Life
Why are we not able look away from real life tragedies? What makes true crime so addictive? In this article, I will try to explain why this genre seduces us by exploiting a combination of fear and fascination. The public’s fascination with true crime is not something new, it has deep historical roots, evolving alongside […]
Biases in Christmas Gift-Giving: how to recognize and avoid them With the Christmas season just around the corner, brands and shops all around the world are starting to promote their newest product lines hoping to attract all those customers looking for the best present to give to their family and friends. The amount of options […]
Have you ever chosen to hit the snooze button in the morning instead of getting up to exercise? Or opted to watch television on a Friday night rather than study for an upcoming exam? If so, you may have fallen victim to present bias. Present bias refers to the tendency to prioritize immediate rewards or comfort […]
Imagine you are standing in line at a cinema to buy popcorn. As you get to the front of the stand you see that there are three size options: small, medium, and large. You are not too hungry, so you’re thinking of buying the small one. The small costs € 4, the medium € 6.50 […]
“Last Friday of November.” The term “Black Friday” dates back to the 1960s, symbolising the point in which retailers transition from being ‘in the red’ to ‘in the black’, in other words, begin to make a profit. It has since then been used to talk about the informal start of the Christmas shopping season that […]
Supermarkets are, in a sense, large containers of an endless multitude of different types of goods. Among expensive caviar, bubbly champagne, and sugary popsicles, supermarkets hold the much more precious “essential goods”. For this very reason, supermarkets are one step ahead of any other shop: EVERYONE actually NEEDS to go there. Grocery stores have it […]
“What do you want to be when you grow up?” We have heard hundreds of variations of this question not only as a child or a teenager but most probably also as a young adult. We all go through very different thought processes, but there is one common experience: Our career choices are shaped by […]
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The Happiness Amount
Introduction From a young age, we are told to work hard to find a well-payed job, as to be able to live a fulfilling life. However, there is no set rule for how much money it takes to be happy, although, we as a society have a general understanding of the value of a humane […]
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Why do people procrastinate?
Etymologically, “procrastination” is derived from the Latin verb procrastinare — to put off until tomorrow. But it is more than just voluntarily delaying. Procrastination also comes from the ancient Greek word akrasia, which means doing something against our better judgment. To understand what causes procrastination (outside of conditions such as attention-deficit/hyperactivity disorder, where executive functioning […]
B.BIAS 