Talking about gender discrimination in 2019, an era where it looks like women are treated the same as men, may seem unneeded. But how many of us are actually completely gender neutral, especially when it comes to topics like career and family? I’ve recently taken an “Implicit Association Test” (IAT) on this topic and it […]
On 2nd May 2019, together with the Green Light for Business association, BBias held the event called “Green Nudging: a gentle push towards a sustainable environment”. As it was many times remarked during the event, occasions like this one are very important to deepen concepts that we might not be familiar with and to raise […]
By Giovanna Mazzeo Ortolani Recent events around the world show the potential damages to non-profit organizations or public institutions which face revenue uncertainties, usually due to funding cuts during economic slowdowns. At the beginning of September, a fire burned down Brazil’s National Museum in Rio de Janeiro, a 200-year-old institution whose collection used to contain, […]
By Martina Barjaková Have you ever been on holidays in a 4- or 5-star hotel, with an all inclusive buffet? Do you remember the huge variety (and amounts) of food served there? It was probably very hard to choose from. So it may have happened that you wanted to try a bit of so many […]
By Martina Barjaková Summer has officially started in the northern hemisphere and with it, the eternal problem of people not drinking enough water has become urgent to solve once again. We all know drinking water is important for our bodies. And yet, we often fail to drink enough of it. Not because we do not […]
By Francesco Amighetti and Beatrice Del Frate June has come and, for the majority of college and university students, this means free time that can be spent with families and friends, while being on holidays without studying. Nevertheless, some of them who failed or postponed exams may be worried about their upcoming outcomes, while others […]
By Francesco Amighetti and Beatrice Del Frate The problem of climate change is one of the richest and most complex issues to hit communication channels nowadays: news regarding global warming, overpopulation, melting of glaciers, greenhouse effect, protection of endangered species, desertification, pollution in all its forms are heard on TV, newspapers, and social media on […]
A (funny) reflection on the nature of nudging By Francesco Amighetti and Beatrice Del Frate Nudge interventions take several forms. Sometimes they can be very sophisticated and relying on long and complex empirical studies, sometimes they can be very nice, funny, and easy to implement. Among the nudges of this second kind, it […]
By Francesco Amighetti and Beatrice Del Frate Few political and social occasions have been needing and taking advantage of behavioural insights as much as the period preceding political elections and the moment of the vote itself. In fact, nowadays, two major problems obstruct the correct and useful functioning of the democratic ritual that voting represents: on […]
By Francesco Amighetti and Beatrice Del Frate The core principle that is at the heart of the nudge theory is that “change comes not from the inside, but the outside”, as clearly expressed by Dan Ariely – professor of psychology and behavioral economics and director of the Center for Advanced Hindsight at Duke University. For […]
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