The Emotional Influence on Marketing The first guest of our series is Gaia Guarino, a professional neuromarketer with a dynamic personality and a contagious spirit for life. Neuromarketing is an approach to marketing that implements the latest brain reading technology in order to gain greater clarity on why people make the consumption choices they do. However, our conversation with Gaia showed us […]
Throughout the history of humankind, stories have always played an essential role: they shaped people’s traditions, defined their religious beliefs, gave birth to their common wisdom and their profound values. Perhaps most importantly, storytelling allowed cultural heritage to be transmitted across generations through a series of alterations or exaggerations. Our daily lives are pervaded by […]
Are we really in control of our voting behaviour? A behavioral insight on voting preferences and media influence by Valentina Saponara and Enrico Grassi The upcoming US election has the world holding its breath: soon American citizens will cast their vote and shape the future of one of the most relevant actors on the international […]
B.BIAS 