Meet the Experts

Interview to Gaia Guarino: Neuromarketing

The Emotional Influence on Marketing The first guest of our series is Gaia Guarino, a professional neuromarketer with a dynamic personality and a contagious spirit for life.  Neuromarketing is an approach to marketing that implements the latest brain reading technology in order to gain greater clarity on why people make the consumption choices they do. However, our conversation with Gaia showed us […]

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Mastering diplomacy: how to get what you want when agreement looks like a mirage

Diplomacy has deeply ancient roots: historians and anthropologists found traces of it in the Middle East, China, and India in the first millennium BCE. Chinese diplomatic apparatus included leagues, missions, a system of polite discourses between “warring states”, and even resident envoys who served as hostages to guarantee the good behavior of those who sent […]