Business World

Failing to fail: behavioral insights behind startup failure

How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses.  A well-known statistic is that 9 out of […]

Our Work

This article will not change your mind

Imagine you are presented with four cards that have a number on one side and a letter on the other (as in Figure 1). You are also provided with a rule: if a card shows a vowel on one face, then its opposite face shows an even number. Which card(s) would you turn to check […]