How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses. A well-known statistic is that 9 out of […]
Tag: #lossaversion
Why cant people just follow the rules? A look at the biases behind irrational behaviour in the midst of a pandemic Over the past few decades, behavioural economics has exploded as a field of study, not only enriching basic economic models, but also yielding novel insights into the cognitive predispositions of humans. In fact, these […]
B.BIAS 