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Everyday Life

Mirror, Mirror on the Wall

What’s the story you tell yourself when you put on your #OOTD? The earliest records of human history show us homo sapiens fashionably adorned in some accessories or stylised clothing made from the materials around us. This is an anthropological phenomenon that spans cultures around the world. The relationship that we have with clothing has […]

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Our Work

Into the mind of Mr. X

The idea for this article was born scrolling through my Facebook home page during the last months. Without doing it on purpose, my attention was captured every time by the posts of one of my Facebook contacts, who will be called Mr. X for privacy reasons. Mr. X is an avid Facebook user, publisher of […]

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Everyday Life

Behavioral insights behind Student Burnout

Are you feeling like you are stuck on a treadmill, while your peers are nearing the finish line on a marathon? Are your grades spiralling down alongside your motivation and self-esteem? Does it feel like the only thing getting bigger is the pile of assignments due? Do not panic! You might be a victim of […]

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Everyday Life

How to be Happy

What is Happiness? For millennia, philosophers, moralists, and scholars have postulated and waxed poetic about happiness, its causes, and its true meaning. Achieving happiness is the ultimate goal for many, as evidenced by the thousands of best-selling self-help books, the hundreds of sold out self-improvement seminars across the world, and the dozens of millionaire life […]

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Our Work

Fighting Coronavirus with Behavioural Economics

Why cant people just follow the rules? A look at the biases behind irrational behaviour in the midst of a pandemic Over the past few decades, behavioural economics has exploded as a field of study, not only enriching basic economic models, but also yielding novel insights into the cognitive predispositions of humans. In fact, these […]