Understanding Aggressive Advertising and Cognitive Biases of Temu’s Business Model Temu is an online marketplace operated by a Chinese e-commerce company launched in September 2022. It almost offers any product your brain can imagine at strikingly low prices. The online shopping megastore has rapidly gained popularity, attracting millions of customers worldwide, but despite its rapid […]
Imagine you are standing in line at a cinema to buy popcorn. As you get to the front of the stand you see that there are three size options: small, medium, and large. You are not too hungry, so you’re thinking of buying the small one. The small costs € 4, the medium € 6.50 […]
Moneyball It is September 4th, 2002. Oakland Athletics, a Major League Baseball team, wins its 20th consecutive game – the highest score in history. All that, besides having one of the lowest budgets in the season with a team composed of unknown players. So how did they achieve such, as it would seem, an impossible […]
This short article aims to showcase behavioural biases in the hiring process and shed light on how to effectively prepare for a job interview considering three key biases which may affect the interviewer, the candidate, or both. 1. The Anchoring Effect ‘The anchoring effect is a cognitive bias that describes the common human tendency to rely […]
How much would you pay for a tulip? And for a nice apartment downtown? What is going on when the market price of such an object is extremely high? Chances are you are facing a market bubble. At least once in our life, we have heard about the above-mentioned market bubbles. But what exactly are […]
Football, or soccer, as you wish to call it, is the most popular sport in the world by a landlside. Its viewership numbers dominate those of any other sport. For comparison’s sake, the NFL Super Bowl, which is the most-watched sporting event in the United States, reached a total viewership of just under 100 million […]
Do you trust strangers? Look at the following picture, who would you trust among them? Who would you give the keys to your house for a night to, for example? Or your car? The answer actually doesn’t matter. I don’t even know who these people are, it’s just a random picture that I found on the Internet. The fact that […]
How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses. A well-known statistic is that 9 out of […]
Imagine you are a leader of the group, a CEO of a well-known firm. Your job is to guide people to achieve something together. As a businessman first thing that pops into your head, in order to make people work harder, is the simplest way: I should pay them more. If I want a group […]
A famous Norwegian proverb says: “Tomorrow I shall begin a better life. I think . . .” Probably everyone can somehow relate to this proverb – some of us want to quit smoking but fail, some of us want to exercise more but fail, some of us want to read more but fail. There are so many ways of how […]
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