The Emotional Influence on Marketing The first guest of our series is Gaia Guarino, a professional neuromarketer with a dynamic personality and a contagious spirit for life. Neuromarketing is an approach to marketing that implements the latest brain reading technology in order to gain greater clarity on why people make the consumption choices they do. However, our conversation with Gaia showed us […]
In recent years, a growing body of research has been investigating the role of morality in the formation of political attitudes and the association between individuals’ moral beliefs and political ideology. In particular, Jonathan Haidt’s thesis allowed us to discover the importance of moral intuitions in building our political identity: by constructing his Moral Foundations Theory, Haidt detected the six underlying moral principles that shape our politics. Intuitions come first Using […]
A “compromise” between the traditional and behavioral approach Markets are efficient. This is the main underlying assumption in Economics and Finance, and it means that any asset price should reflect all the available information, stating the homonymous Efficient Market Hypothesis. Although we can have different forms of efficiency, the main concept that this theory wants […]
Leaders too often assume that their managerial strategies can be based on a rational analysis of data, trends and opportunities. Nonetheless, cognitive biases and agency problems have the power of shaping leaders’ decisions and employees’ actions alike. If an organizational strategy aspires to be truly rational, it should therefore account for the irrationality of individuals’ and groups’ behaviours, as dynamics playing out in the background are often the biggest driver of what gets decided […]
Thanks to social media and technology, the impact of fake news and misinformation has become increasingly relevant in modern societies. In particular, in the political field, we have experienced how fake news can influence election outcomes and enable polarization. In the final event of the academic year, we delved into the psychological factors that underpin the spread of misinformation, the effect of memory on our decisions […]
In the stock market, belief formation is one of the most critical challenges. In our “Finance Tuesdays” series, the first three articles are also focused on belief formation: “availability bias and investments” analyses how people estimate probability based on prevalence or familiarity, “Book review ‘a crisis of beliefs’” is about a novel interpretation of the credit cycle based on representativeness and diagnostic expectations, “Dividend anomaly” introduces mental accounting and […]
What’s in a language? Does our native language have an impact on our identity, on the way we act? Well, turns out that it does. Every language has its own peculiar set of rules and constructions that allow its speakers to convey information in a way that is meaningful and logical to the other speakers. All those rules, declinations, verbs do not only provide […]
A recent study(1) discovered that household consumption accounts for around 60% of the total greenhouse gas (GHG) emissions. The majority of these emissions comes from housing, transportation and food. Within these categories there’s a lot of variation. For example, air travel has a totally different impact if it is compared with train travel, and eating a salad […]
The racial gap in law enforcement has critical negative effects in terms of internal department dynamics and of interaction with policed communities. Closing this racial gap would ensure that the demographic of the police forces matches the demographic of the neighbourhoods they serve, consequently increasing their representativeness and improving their legitimacy. This lack of diversity is particularly critical in the United States, where Federal data collected from 467 local police departments showed that, between 2007 and 2016, more than two thirds of these departments became whiter with respect to […]
The great technological progress we have witnessed in the last twenty years has allowed us to collect and generate a huge amount of data at an unprecedented rate, leading to the beginning of the so-called Big Data era. Nowadays we are relying more and more on algorithms and Big Data analytics to make decisions and evaluate services and employees. But can […]
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