From choosing your classes in high school, to doing an internship or choosing your degree and college and eventually choosing your job, the career choice process takes time and reflection. As with any decision-making process, we must acknowledge that there are several cognitive biases surrounding it. But is there really a personal decision more important […]
The growing impact of climate change in today’s society is favoring the spread in awareness on the effects of excessive energy consumption, making energy conservation a pressing topic in the public debate. Exploiting behavioral science, Behavioral Energy Efficiency programs help consumers make more informed and conscious choices on energy optimization issues, motivating them to generate […]
“The reason why I’m so passionate about behavioral science and why I got into this area in the first place is because it represents a massive opportunity for us to have a positive impact on the world”.
Defaults are simple, affordable, and cost-efficient solutions which can be introduced in order to elicit the desired behaviour by individuals. They are one of the most intuitive mechanisms implemented in choice architecture, and their use can be applied to a range of different choice-making settings, as they simply leverage on the assumption that individuals are disproportionately more likely to stick to the option presented to them rather than actively switching to an alternative. The […]
One of the most frequent sentences among people that have to deal with a certain situation is “I’ll do it tomorrow”. Students often use this excuse to avoid engagement in studying in the present, even when they are not busy and when the task doesn’t require so much effort and time to be completed. However, […]
For the second interview of the initiative “Meet the Experts” we talked with Paulius Yamin, a behavioural scientist with a background in cultural and anthropological studies who researches the possibility of achieving behavioural change by intervening on social norms. He is currently the Managing Director of the Center for Social Norms and Behavioural Dynamics at the […]
Narrative Fallacy in a nutshell. As human beings, we love stories so much that we let our preference for a good story cloud the ability to make rational decisions. However, stories may negatively govern the way we think, that is we may be drawn towards a less desirable outcome simply because it has a better […]
Do you trust strangers? Look at the following picture, who would you trust among them? Who would you give the keys to your house for a night to, for example? Or your car? The answer actually doesn’t matter. I don’t even know who these people are, it’s just a random picture that I found on the Internet. The fact that […]
The Emotional Influence on Marketing The first guest of our series is Gaia Guarino, a professional neuromarketer with a dynamic personality and a contagious spirit for life. Neuromarketing is an approach to marketing that implements the latest brain reading technology in order to gain greater clarity on why people make the consumption choices they do. However, our conversation with Gaia showed us […]
In recent years, a growing body of research has been investigating the role of morality in the formation of political attitudes and the association between individuals’ moral beliefs and political ideology. In particular, Jonathan Haidt’s thesis allowed us to discover the importance of moral intuitions in building our political identity: by constructing his Moral Foundations Theory, Haidt detected the six underlying moral principles that shape our politics. Intuitions come first Using […]
B.BIAS 